Our design principles
Our design principles are the signposts that will help keep your team on the same path as you move through the design process.
Learn how to create consistent designs following our three principles.
Our branding elements
Aspirin’s logo, colors, icons, typography, and backgrounds collectively form a strong, distinguishable identity.
Here’s everything you need to know about our branding elements and how to use them successfully.
Read more about specific elements
Photography
Our photography captures the exact moment in time when Aspirin® affects a person's body and mind, where they start to feel better.
Brandmark
The Bayer Aspirin® Brandmark is our most valuable asset and should be featured with care and consistency.
Science visualization
Guidance for bringing the Aspirin Upsweep brand asset to life, to tell the story of how Aspirin Science provides the benefits of fast relief.
Texture
The teal background gradient has been created to illustrate the Aspirin® Effect.
Colors
The Aspirin® identity is made up of a series of colors.
The UpSweep
The UpSweep is our primary distinctive asset.
Typography
Brown is our brand typeface. It’s bold, accessible and has modern aesthetic.
Packaging
The Aspirin® packaging should always be positioned above the UpSweep.
Moving image
Where possible, Aspirin’s® photography principles should be considered for moving image.
Animations
Where possible, Aspirin’s® photography principles should be considered for moving image.
Any new footage can be styled, framed and lit according to the Aspirin® photography principles. The Aspirin® UpSweep can be animated to emphasize left-to-right movement.
How to create Aspirin® assets?
Communication construct
How to talk about Aspirin® products and their benefits? Learn about using our brand elements across all types of communication.
Product led-toolkit
How to choose the right colors, filters, and branding elements to match Aspirin® products? Learn about designing assets that feature packshots.
Bringing it to life - Digital
How to design a digital banner ad that people will click on? Learn about the dos and don’ts of creating static and animated banners for Aspirin®.
Bringing it to life - Shopper applications
How to convey the benefits of Aspirin® products in brochures and on shelf talkers? Learn about the dos and don’ts of creating print ads for Aspirin®.
Download assets quickly
Follow the link below for quick and easy access to Aspirin assets!