1. Digital banners
Brand-led
Cold & flu-led
Do’s
Divider layout is used for extreme formats to allow a better crop of photography
Headline is placed at the bottom section of the divider layout for legibility purpose
UpSweep is placed behind the subject when needed
Don’ts
Dark Green shouldn’t be used as a background color in a singular communication. Always use Aspirin® texture
The UpSweep should never be placed at the edge of any application
The UpSweep should never be cropped beyond the edge of the packaging
The Aspirin® Logo should never be used without the Bayer Cross
The Pack should not be placed in the center of a narrow layout
The pack should always be placed on the UpSweep
Cardio led
2. Digital banners animation
Brand-led
Do’s
The UpSweep is being built up in animation
Footage / photography is used in full bleed
The Story board bringing to life the Aspirin® Effect stages (from Symptoms to Full recovery)
3. Amazon A+ content page
Read more about specific elements
Photography
Our photography captures the exact moment in time when Aspirin® affects a person's body and mind, where they start to feel better.
Brandmark
The Bayer Aspirin® Brandmark is our most valuable asset and should be featured with care and consistency.
Science visualization
Guidance for bringing the Aspirin Upsweep brand asset to life, to tell the story of how Aspirin Science provides the benefits of fast relief.
Texture
The teal background gradient has been created to illustrate the Aspirin® Effect.
Colors
The Aspirin® identity is made up of a series of colors.
The UpSweep
The UpSweep is our primary distinctive asset.
Typography
Brown is our brand typeface. It’s bold, accessible and has modern aesthetic.
Packaging
The Aspirin® packaging should always be positioned above the UpSweep.
Moving image
Where possible, Aspirin’s® photography principles should be considered for moving image.