Introduction
The following principles are driven from our design idea – ‘The Aspirin® Effect’ – and should act as judgement criteria for any creative work.
All three principles should be applied to every creative application in order to communicate our brand idea and retain consistency and integrity.
Stay Bold
Simplicity drives confidence, nothing has to be complicated.
Our design should be dynamic, bold, confident, and embrace simplicity.
Positively Upbeat
That positive and uplifting feeling when you can be you again.
Our design should be engaging, capture positive moments, and convey a feeling of transformation.
Shine Bright
A wondrous transformation in body and mind that frees you from within.
Our design should create a sense of momentum, express vibrancy, and come to life through illumination.
Read more about specific elements
Photography
Our photography captures the exact moment in time when Aspirin® affects a person's body and mind, where they start to feel better.
Brandmark
The Bayer Aspirin® Brandmark is our most valuable asset and should be featured with care and consistency.
Science visualization
Guidance for bringing the Aspirin Upsweep brand asset to life, to tell the story of how Aspirin Science provides the benefits of fast relief.
Texture
The teal background gradient has been created to illustrate the Aspirin® Effect.
Colors
The Aspirin® identity is made up of a series of colors.
The UpSweep
The UpSweep is our primary distinctive asset.
Typography
Brown is our brand typeface. It’s bold, accessible and has modern aesthetic.
Packaging
The Aspirin® packaging should always be positioned above the UpSweep.
Moving image
Where possible, Aspirin’s® photography principles should be considered for moving image.
Download assets quickly
Follow the link below for quick and easy access to Aspirin assets!