Typography

1. Typography

Brown

Brown is our brand typeface. It’s bold, accessible and has a modern aesthetic.

The primary weight to be used across all application is Brown Bold Italic. It symbols the transition from symptoms to the positive impact Aspirin^® brings.

Secondary weights should be used for Subheadings, body copy and various text headlines across applications.

License fonts here

Primary

Brown Bold Italic

ABCDEFGHIJKLMOPQRSTUVWXYZ
1234567890

Secondary

Brown Bold

ABCDEFGHIJKLMOPQRSTUVWXYZ
1234567890

Brown Regular

ABCDEFGHIJKLMOPQRSTUVWXYZ
1234567890

Brown Regular Italic

ABCDEFGHIJKLMOPQRSTUVWXYZ
1234567890

Brown Light

ABCDEFGHIJKLMOPQRSTUVWXYZ
1234567890

Montserrat

In addition, we are introducing Montserrat as an alternative font. The geometric sans-serif typeface has been developed into a large family with nine weights (Thin to Black) and support for the Cyrillic alphabet.

It is an ideal complement to Brown – in keeping with Aspirin’s overall brand character, visually communicating dynamism and lasting effects – and is available to download for free without a license.

Download fonts here

Primary

Montserrat Bold Italic

ABCDEFGHIJKLMOPQRSTUVWXYZ
1234567890

Secondary

Montserrat Bold

ABCDEFGHIJKLMOPQRSTUVWXYZ
1234567890

Montserrat Regular

ABCDEFGHIJKLMOPQRSTUVWXYZ
1234567890

2. Aspirin® Effect

Size

Type should never appear below 7pt. There is no maximum limit to type size.

Color

Headings should always appear in either white or dark green. Body copy should always appear in either white or black. Digital teal can be used to highlight subheadings when needed.

Weight

The two primary weights to be used for key brand messages and headlines are Brown Bold and Brown Bold Italic.

Brown Bold should be used when communicating the physical symptoms or their effect. See ‘Before’ in the example to the right.

Brown Bold Italic is our primary typeface and it should be used when communicating the Aspirin^® Effect and its positive impact. See “After” in the example to the right.

Before (symptoms): Brown bold

From health worries...

...To worry-free living

After (the Aspirin^® Effect) : Brown bold italic