1. Principles
The Bayer Aspirin® Brandmark is our most valuable asset and should be featured with care and consistency. Our Brandmark is comprised of the Bayer Cross and the Aspirin® Wordmark. These two elements exist in a predetermined arrangement, and may never be altered or separated.
The primary use of our Brandmark is white on an Aspirin® Texture background. This treatment should be used in most cases. The secondary use of our Brandmark is Pantone® green on a light background (photography or solid color). The black brandmark should only be used where the use of color is restricted.
2. Brandmark
Primary Brandmark
Secondary Brandmark
Black Brandmark
3. Space & size
Minimum Size
The minimum size for reproduction of the Brandmark is 44 millimetres or 1.73 inches in width.
The Brandmark may not be featured in sizes smaller than the minimum size.
Clear Space
The Aspirin® logo should always be surrounded by a minimum area of clear space. This clear space ensures that headlines, text or other visual elements do not encroach on the logo.
The area is defined by using half the height of the Bayer Cross. A margin of clear space equivalent to this height is drawn around the logo to create the invisible boundary of the clear space.