Moving Image

1. Principles 2. aspirin^® effect 3. endframe

Animations

Where possible, Aspirin’s^® photography principles should be considered for moving image.

Any new footage can be styled, framed and lit according to the Aspirin^® photography principles. The Aspirin^® UpSweep can be animated to emphasize left-to-right movement.

1. Principles

Where possible, Aspirin’s^® photography principles should be considered for moving image.

Any new footage can be styled, framed and lit according to the Aspirin^® photography principles. The Aspirin^® UpSweep can be animated to emphasize a left-to-right direction.

Download Moving image assets

The Aspirin® Effect in motion

2. Aspirin® Effect

The Aspirin^® Effect light should be used in any moving image. Where possible, the moving Aspirin^® Effect should capture the moment of relief or act as an endframe for videos and TV advertising.

Animation

When animating the Aspirin^® Effect use the UpSweep shape as a direction guide for movement. The light should move softly on the face from the bottom left to the top right at the same angle of the UpSweep curve.

Transition

The transition should be smooth but visible and should last for 1-2 Seconds.

Color

The color of the Aspirin^® Effect should reflect the correct pillar. Use the photography principles as a guide.

The Aspirin® Effect in motion

3. Endframe

The Aspirin^® UpSweep and the Aspirin^® logo should appear in any video, animation or TV ad endframe.

Animation

The UpSweep should enter the frame from the left while revealing the rest of its form. Always display the Aspirin^® logo at the endframe