1. Color overview
The Aspirin® identity is made up of a series of colors. These colors make the brand distinctive and ownable.
The most dominant colors for our brand are teal and dark green.
Digital teal is a highlight color and should never be used for more than 10% of any individual application
Primary
Teal
Pantone® Green C
C100 M0 Y60 K0
R0 G168 B135
HEX 00a887
Dark green
Pantone® 3295 C
C100 M0 Y61 K28
R0 G120 B100
HEX 007864
White
C0 M0 Y0 K0
R255 G255 B255
HEX ffffff
Secondary
Digital teal
Pantone® 3255C
C58 M0 Y30 K0
R44 G213 B196
HEX 2CD5C4
Black
Pantone® 561 C
C86 M24 Y63 K23
R17 G99 B87
HEX 116357
2. Pillar idetifiers
The Pillar identifier colors are highlight colors and should be used to identify a specific pillar communication:
Pain - Dark green
Cold & Flu - Warm yellow
Heart Health - Cardio red
Each color should never be used for more than 10% of any individual application.
Purple is an Aspirin® Effect light color and should only be used with photography.
Secondary
Pain Pillar Teal
Teal
Pantone® Green C
C100 M0 Y60 K0
R0 G168 B135
HEX 00a887
Cold & Flu Pillar
Warm Yellow
Pantone® 2010
C0 M27 Y100 K0
R255 G173 B0
HEX FFAD00
Heart Health Pillar
Cardio Red
Pantone® 032C
C0 M78 Y73 K0
R277 G6 B19
HEX e30613
To be used with Photography only
Purple
Pantone® 252C
C42 M60 Y0 K0R
R205 G111 B239
HEX cd6fef