FAQ

FAQ

GENERAL QUESTIONS DESIGNING ASPIRIN ASSETS TECHNICAL ISSUES

GENERAL QUESTIONS

    What is the Global Aspirin Brand World and how does it work?

    The Global Aspirin Brand World is the official and approved repository of Aspirin brand assets and the guideline documentation on Global Aspirin and how these should be utilized and activated across all consumer touchpoints.

    How do I get access?

    If you are currently a fulltime Bayer Employee, you should automatically have access to all sections of the Brand World site.

    If you are an approved agency partner and need to have your access set up please get in touch with Global Aspirin Brand representatives:

    A.J. Mekky
    Global Design Lead – Pain & Heart Health Brands
    a.j.mekky@bayer.com

    Lizbeth Sandoval
    Global Brand Leader – Aspirin
    lizbeth.sandoval@bayer.com

    Where can I use Aspirin assets?

    Global Aspirin brand assets are used across all consumer touchpoints for all types of creative and visual communication, digital channels and activation, packaging, e-commerce and shopper retailer environments, etc. 

    Do I need to be a designer or Aspirin’s contractor to use Aspirin’s assets?

    Yes.

    Whom should I contact with questions on Aspirin guidelines and brand elements?

    A.J. Mekky
    Global Design Lead – Pain & Heart Health Brands
    a.j.mekky@bayer.com

    Where can I report inconsistent or off-brand Aspirin content?

    Please get in touch with Global Aspirin Brand representatives:

    A.J. Mekky
    Global Design Lead – Pain & Heart Health Brands
    a.j.mekky@bayer.com

    Lizbeth Sandoval
    Global Brand Leader – Aspirin
    lizbeth.sandoval@bayer.com

    Do design/creative agencies have direct access to download assets?

    Yes, approved agency partners working on the Aspirin brand would have access to all sections of the Brand World site.

    New agency partners will need to be have their access set up once their onboarding process is complete.

    DESIGNING ASPIRIN ASSETS

      Do I need to add photo credits?

      All photos on this site are licensed for Aspirin Brand design and communications purposes, and must have all credits in images’ metadata. 

      Can I use stock pictures from sources other than Aspirin’s brand website?

      Not without written approval from Global Aspirin Brand & Design teams.

      I’d like Aspirin to add new photos to its database. Where can I submit my request?

      Any amendment to photos and other design elements needs to have written approval from Global Aspirin Brand & Design teams, as well as from Local Brand leadership.

      Can I use fonts, textures, and colors different from the ones indicated in Aspirin’s guidelines?

      Not without written approval from Global Aspirin Brand & Design teams.

      Are there any specific situations that allow for creative freedom or exceptions to Aspirin’s brand guidelines?

      Not without written approval from Global Aspirin Brand & Design teams.

      The Aspirin font doesn’t feature some specific characters.

      All approved fonts include the majority of global alphabet characters. If you have a specific challenge please connect with Global Aspirin Brand & Design teams for guidance on solutions.

      TECHNICAL ISSUES

        I can’t log into my account. What should I do?

        If you’re a Bayer employee or contractor please get in touch with your Bayer IT help desk for guidance.
        If you’re an agency partner, please connect with your Bayer account lead to work on solutions.

        I can’t download brand elements from the website. How do I fix it?

        If you’re a Bayer employee or contractor please get in touch with your Bayer IT help desk for guidance.
        If you’re an agency partner, please connect with your Bayer account lead to work on solutions.

        Read more about specific elements

        Photography

        Photography

        Our photography captures the exact moment in time when Aspirin® affects a person's body and mind, where they start to feel better.

        See guidelines
        Brandmark

        Brandmark

        The Bayer Aspirin® Brandmark is our most valuable asset and should be featured with care and consistency.

        See guidelines
        Science visualization

        Science visualization

        Guidance for bringing the Aspirin Upsweep brand asset to life, to tell the story of how Aspirin Science provides the benefits of fast relief.

        See guidelines
        Texture

        Texture

        The teal background gradient has been created to illustrate the Aspirin® Effect.

        See guidelines
        Colors

        Colors

        The Aspirin® identity is made up of a series of colors.

        See guidelines
        The UpSweep

        The UpSweep

        The UpSweep is our primary distinctive asset.

        See guidelines
        Typography

        Typography

        Brown is our brand typeface. It’s bold, accessible and has modern aesthetic.

        See guidelines
        Packaging

        Packaging

        The Aspirin® packaging should always be positioned above the UpSweep.

        See guidelines
        Moving image

        Moving image

        Where possible, Aspirin’s® photography principles should be considered for moving image.

        See guidelines