1. The UpSweep
The UpSweep is our primary distinctive asset. It symbolises the Aspirin® Effect and the transition from physical symptoms to the positive impact Aspirin® delivers. It should be used on all brand communications.
2. Fixed assets
Three UpSweep assets have been created to maintain visual consistency across all brand applications. When placing the UpSweep in any application, all three sections of the device should be visible:
3. Usage
Choosing the right UpSweep asset
Two sets of UpSweep assets have been developed. Each set contains three formats of the UpSweep device:
Long UpSweep
To be used on most landscape formats.
Medium UpSweep
To be used on most portrait formats
Short UpSweep
To be used on most extreme portrait formats or any other small formats as required
UpSweep Position for digital
The UpSweep should always be aligned to the left edge of any layout. Always use the correct artwork file (named ‘Digital’)
UpSweep Position for print
The UpSweep should always be aligned to the left allowing 1/2x width bleed to be placed outside the layout. Always use the correct artwork file (named ‘Print’)
4. Size & position
5. Usage in layout
The UpSweep can be used in two ways:
Overlay
The UpSweep can be overlayed on a textured background or a full bleed image. Use this option for simple layouts where there is no need to display a large amount of information.
Divider
The UpSweep can used in a divider layout where the section above the UpSweep holds an image. Use this option where there is a need for more information and text to be displayed.